About Human Grade
The Human Grade Certified seal demonstrates that pet food products are safe, nutritious, and held to human food standards. Let customers know what makes your pet food special with a Human Grade Certified seal.
Our Story
HumanGrade.org was born from a simple but important concern: the truth behind pet-food claims. As passionate pet owners, we found it increasingly difficult to navigate pet-food options on store shelves.
Driven by a desire to ensure our own pets were receiving the best possible nutrition, we created HumanGrade.org. We consulted with pet-health specialists, lawyers, and industry experts to understand the complexities of pet food labeling and standards and developed our Human Grade Certified program.
Why do we need a Human Grade Certified seal?
Pet owners have increasingly higher levels of safety and nutrition concerns when it comes to pet food, but shopping for pet food can feel like solving a puzzle. While manufacturers know exactly what goes into their products, pet parents have struggled to find this crucial information on packaging in a clear, consistent way.
That’s why we created our seal program — to help consumers understand exactly what they’re feeding their pet and make confident choices right at the store shelf. Our universally recognizable seal ensures key information about ingredient quality is presented consistently, empowering consumers to quickly identify and compare offerings to make confident, informed purchasing decisions.
That’s why pet-food manufacturers like you are integral to the mission of providing safe, nutritious, and high-quality food for pets. Here’s how partnering with HumanGrade.org can benefit your business:
- Inform and Reassure Pet Owners: Use the Human Grade Certified seal to demonstrate transparency, safety, and nutrition when it comes to the quality of pet food ingredients, manufacturing processes, and transport standards.
- Gain Brand Recognition: Make your product stand out on the shelves. The Human Grade Certified seal is a recognizable mark of quality that attracts willing-to-spend customers looking for the best for their pets.
- Build Trust: Products with Human Grade Certified seals give consumers peace of mind that the pet food they buy is at the same standard as human food. Advertise this fact and build trust and credibility in a competitive market.
- Effective Marketing Tool: Use the Human Grade Certified seal in your marketing campaigns to highlight your commitment to quality. Our seal can boost your product’s appeal and visibility.
By partnering with HumanGrade.org, you join a community of manufacturers dedicated to excellence in pet nutrition. Together, we can elevate industry standards, build consumer trust, and ensure that pets everywhere receive the high-quality food they deserve.